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Join Us at The Financial Brand Forum

Join us on
Monday, April 15 at 1:00pm PDT
for Jane Barratt's breakout session in Caesars Palace – Milano 7+8

Data is Currency: Empower Your Marketing By Improving People’s Financial Lives

About Session

In today’s world, a financial literacy program is often little more than lip service. It’s a checkbox that few financial institutions take seriously, and seldom seen as a marketing lever with real impact on revenue. In this session, you’ll learn the importance of customer advocacy, and how savvy financial marketers can create comprehensive financial wellness programs that drive organizational and member success. Find out how banking providers can leverage consumers’ financial data to improve their financial strength. This session will show banks and credit unions how they can maximize their marketing ROI by empowering people with financial tools, knowledge, and advice.

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