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Erin Caldwell

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Use Data + AI to Empower True Financial Strength

By Erin Caldwell on Feb 28, 2018 9:11:30 AM

When it comes to leveraging consumer data to optimize the user experience, Amazon is king. Amazon’s recommendation engine has been honed to perfection over the last decade, but recommendations are just the beginning. Amazon uses its troves of data to optimize operations across the organization from procurement to fulfillment, but where data has really made an impact has been its use to shape the development of products such as Amazon Prime, Prime Services (i.e. Music & Video), Alexa, and Echo (to name a few).

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