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Erin Caldwell

Recent Posts

10 Steps to Ease Your Financial Stress

By Erin Caldwell on Jun 19, 2018 8:15:00 AM

Financial stress doesn’t only hurt your wallet, it’s harmful to your health. But you don’t have to live with it forever. Even if you’re living paycheck-to-paycheck, there are some small (and a few big) changes you can make to significantly improve your quality of life and your financial future. Here’s where you need to get started.

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Use Data + AI to Empower True Financial Strength

By Erin Caldwell on Feb 28, 2018 9:11:30 AM

When it comes to leveraging consumer data to optimize the user experience, Amazon is king. Amazon’s recommendation engine has been honed to perfection over the last decade, but recommendations are just the beginning. Amazon uses its troves of data to optimize operations across the organization from procurement to fulfillment, but where data has really made an impact has been its use to shape the development of products such as Amazon Prime, Prime Services (i.e. Music & Video), Alexa, and Echo (to name a few).

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A Simple Formula to Develop True Customer Advocacy at Financial Institutions

By Erin Caldwell on Apr 22, 2016 3:15:33 PM

Customer advocacy has become a hot topic, but there is some ambiguity about what it really means. Does it mean creating customers that are advocates for your organization? Or that your organization acts as an advocate for your customers?

Topics: Design
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