Today's financial industry is facing significant competition from rival banks, online banking options, and credit unions. What sets one apart from the next, from the Millennials' standpoint, may not be what you think. Today's Millennial is more than willing to switch banks, as they are far less loyal to using the same one they've had or the one their parents had. But, to get them to switch, financial insinuations need to offer cutting-edge technology, connectivity, and a high level of innovation. In other words, Millennials want banks that make banking easy, connected, and seamless.
The financial industry has long been plagued with limited digitalization and modernization. Though all banks use quality software systems today, many have yet to embrace the latest round of innovation – artificial intelligence.