Breaking Banks podcast, May 10, 2018: "We've integrated directly with [Mercantile's] existing PFM provider, which is MX. They have some great APIs and some data enrichment and cleansing that they go through. Based on my experience, they're pretty world-class in terms of enriching and properly categorizing these transactions. They've been really easy to work with. We're big fans of what they're creating there at MX. We're basically taking that data from MX and building the ability to have conversations about that data."
As chatbots continue to rise in popularity (think Amazon Echo or Google Home), so does the need to have clean data feeding that chatbot. MX cleanses, categorizes, and classifies all transaction data -- so voice searches bring up real transactions vs. garbled feeds of letters and numbers.
Ever find yourself wasting too much time putting all your transactions into the right categories? MX runs all transactions through our cleansing, categorizing, and classifying process. This means that we take the garbled mess of a typical transaction feed and make it useful.
Ever get frustrated with offers that have no relevance to you? MX Target lets you create segments, deploy adaptive offers, and start tracking a campaign in under five minutes with absolutely no assistance from IT. It’s all about using the data from MX Insight to place the right offer in front of the right account holders at the right time.
Cleansing, categorizing, and classifying lays the foundation for you to make data useful ... while avoiding misunderstandings and potentially embarrassing (or painful) situations!
Anyone familiar with transaction feeds knows that the raw data isn’t pretty. It's often indecipherable and confusing for users. With MX, you can offer transaction data that has been cleansed, categorized, and classified.
Note: This is the first in the MX series of videos "It starts with clean data."
"Finance is, in fact, a critical part of life. So much of the intangibles we care about -- whether it’s family or health -- are directly correlated to our financial flexibility and our having emergency funds." --Ryan Caldwell, CEO, MX