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Required Fintech Reading: Sept 22-26

Recaps from FinovateFall 2014:

General fintech news:

Improving the Multichannel Marketing Experience In Banking
The Financial Brand’s @William Secrest on the consumer expectations for a consistent and unified experience across marketing channels.

“Winning institutions will be those that best align marketing outreach activities with consumers’ preferred media outlets. Best-in-class providers will go beyond compelling promotions, inviting in-market consumers to engage in meaningful digital research and product evaluation. It is there, in the early stages of engagement, that financial providers can leverage the full power of the omnichannel promise.”

Wal-Mart Checking Product No Threat to CUs

CUTimes’ @Peter Strozniak analyzes whether Wal-Mart’s checking product creates a competitive challenge in the finance industry.

“‘The goal of Wal-Mart with this offering is very simple: The cross-sell opportunities of a store full of merchandise,’ Greg McBride, CFA, senior financial analyst at Bankrate.com said. ‘The whole goal of this is to boost traffic into the stores and ultimately to boost sales.’”

Report: Millennials Have Appetite for Imaging Solutions
Banktech’s @Bryan Yurcan on the recent findings that millennials are looking for ways to interact with their finances through their smartphone cameras.

“According to Mitek CEO Jim DeBello, the poll also showed that this demographic increasingly prefers using image-based communication. Mitek is a provider of mobile imaging services for banks. ‘The thing that we found enlightening is that it's not just about being mobile, it’s about communicating through images,’ says DeBello. ‘It's a shift towards picture-based commerce.’”

Analyzing Tech’s Top Acquirers by Year
CB Insights analyzes tech company acquisitions from 2009-2014