Between watching padded athletes slam into each other, viewers of this year's Super Bowl were barraged with ads for junk food: Skittles, Doritos, Taco Bell, Jack in the Box, Mountain Dew, Pepsi, Coca Cola, Butterfinger, Bud Light, and so on. Make a meal out of all that, and you'll be set to... fall into a sugar coma.
It's commonplace during athletic events to see ads for the very foods that athletes try to avoid. What isn't so common are ads for financial technology, or fintech.
This year there were a handful of such ads.
Here they are, in no particularly order:
Quicken Loans illustrates several examples of bad phone etiquette and shows off their new product, Rocket Mortgage, which allows consumers to apply for a home loan from their mobile device.
SoFi positions themselves as an alternative for people to get loans and slyly slams banking institutions in the process.
SunTrust rejects the notion that banks don't care about consumers with an ad that promotes financial wellness. Their new site, onup.com, offers to help people with their finances even if they're not a SunTrust account holder.
PayPay's break from eBay was last year's big news. This year PayPal is carving out a place as the "new money" with the hope of refreshing their image and winning over younger generations.
TurboTax wants you to know that their product is free, and they use Dr. Michio Kaku, Professor of Theoretical Physics, to tell you.
Last July QuickBooks launched their "Small Business, Big Game" contest, which invited small businesses across the nation to create an ad for the Super Bowl. The contest's winner, Death Wish Coffee, employed grand effects to pull it off.
What do you think?
Part of the fun of Super Bowl ads is all the commentary about them afterward. What do you think of those listed here? Which one is most effective? Funny? Creative?