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Millennials Love Big Banks, Even When They Say They Don't

By Jon Ogden on Apr 22, 2016 1:11:48 PM

You might say that millennials hate Wall Street.

After all, millennials made up more than 60 percent of the Occupy Wall Street protesters in 2011, and they listed all four of the biggest US banks among their top 10 least loved brands.

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How Millennials Bank: Nine Stats

By Jon Ogden on Apr 22, 2016 11:44:16 AM

By 2017 millennials will have more buying power than any other demographic in the United States. That means that banks and credit unions can’t risk ignoring this demographic.

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Banking Unchained: A Look at the Wave of Mobile Users and What to Do About It

By Jon Ogden on Apr 22, 2016 11:40:38 AM

 

"“Banking is no longer somewhere you go, but something you do.”"

— Brett King
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From the Mouth of a Millennial: Who We Are and Why We’re Important to Banks

By Alyssa Call on Apr 21, 2016 4:10:00 PM

Bank of America recently released a report titled “Year-End Millennial Snapshot” discussing the financial attitudes and preferences of Millennials. Results from the survey found that Millennial financial attitudes are still influenced by a negative perception of the economy established from the Great Recession and influence from our parents and their financial relationships.

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Handling the Generation Gap in Banking Part II: Millennials

By James Hodges on Feb 3, 2015 2:53:00 PM

In Part I of this post, I said that as Boomers get closer to retirement, Gen X & Gen Y (Millennials) are becoming the driving force behind the economy.

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Handling the Generation Gap in Banking Part I: Baby Boomers

By James Hodges on Jan 23, 2015 3:31:00 PM

Unless you've been dormant for the last decade, it's pretty clear to all of us that there's a significant demographic shift occurring with consumers.

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How Banks Can Delight and Retain Millennials

By Jon Ogden on Jan 21, 2015 5:47:00 PM

Millennials demand a better mobile experience than they're typically getting from their financial institution. If banks don't improve their mobile offerings, Millennials will look elsewhere. Here's what banks can do.

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3 Words to Win Millennials: Better. Mobile. Banking.

By Jon Ogden on Sep 30, 2014 6:35:00 PM

We’ve said it before and it bears repeating: Millennials like mobile banking. They’re comfortable with it, they like the convenience it provides, and they’re willing to switch banks to get the mobile experience they’re after.

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To Grow Your Profits, Shrink Your Branch

By Preston Wittwer on Sep 19, 2014 7:45:00 PM

When most people are asked whether they think there will be more or fewer bank branches five years from now, the safe bet is on answering fewer. One interesting way to change the question is to first ask whether bank branches will be bigger or smaller in the future.

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How to Win Back Millennial Haters

By Preston Wittwer on Jul 16, 2014 2:13:00 PM

Recently, Fast Company published an article titled “Sorry Banks, Millennials Hate You.” The article highlights a three-year study from Scratch about disruptive and transformative industries, with a primary focus on the financial services industry. The subjects in the research were described as millennials, a term used to define those born between 1981 and 2000. What’s most interesting is the one word Fast Company used to sum up how millennials feel about banks — hate.

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