Despite all of the hype, customer data and advanced analytics are not capable of solving all customer experience challenges. There are hurdles for financial institutions, including quality of data and constraints of systems, budgets and skill-sets. But overcoming those hurdles is not an option anymore.
Data is Powerful, But Not Banking’s ‘Silver Bullet’ -- article in The Financial Brand by Don MacDonald
Leading Upstate New York banker gains invaluable insight into customers with MX, to better serve them with the right message and product at the right time
In a May 1 story in American Banker ("With chatbots, Mercantile aims to be virtual teller, financial coach") by Mary Wisniewski, MX customer Mercantile Bank of Michigan explains how happy they are with their PFM (personal financial management) provider, MX.