Excerpt: "In a survey of hundreds of financial institutions, MX, a data focused fintech serving some 1800 credit unions and banks, asked them if they believed they were making efficient use of their data. 92% said no, according to MX CMO Don MacDonald. He added that many credit unions, when asked why they found themselves in that predicament, responded that they did not know how to get started."
SILICON SLOPES, Utah, Jan. 26, 2016 -- MX, the fintech company that enables banks and credit unions to win their competitor's most profitable account holders, has appointed Don MacDonald as its first Chief Marketing Officer. MacDonald will lead MX’s overall marketing and branding efforts and will be instrumental in developing their digital money management, data and analytics and customer acquisition product marketing strategies.