Banks and credit unions can now engage consumers with real-time, personalized “nudges” to improve their financial decision making and financial well-being
Data is Powerful, But Not Banking’s ‘Silver Bullet’ -- article in The Financial Brand by Don MacDonald
Despite all of the hype, customer data and advanced analytics are not capable of solving all customer experience challenges. There are hurdles for financial institutions, including quality of data and constraints of systems, budgets and skill-sets. But overcoming those hurdles is not an option anymore.
With the help of MX, BBVA Compass has improved its mobile app by providing insight on spending habits to its consumers.
BBVA has connected to MX through its APIs to separate a user’s transaction data into distinct categories.