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Targeted Marketing

Marketing Hub release notes — August 10, 2021

08/10/2021

Marketing Hub now offers 10 pre-built audience templates to help clients quickly target groups of customers:

  • Customers with high interest external credit cards
  • Customers with external credit cards but no internal credit cards
  • Customers with external credit cards with high balances
  • Customers with external checking accounts
  • Customers with low savings balances
  • Customers with external mortgages over a certain interest rate
  • Customers with external auto loans over a certain interest rate
  • Customers who have not accessed their accounts in the last 30 days
  • Customers who have joined in the last 30 days
  • Customers with accounts they could connect

These templates can be accessed through the Audiences tab in Marketing Hub.

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Clients can select a tile to show each audience's conditions and to use the template to target the audience. There is also an option to export each audience.

These pre-built audiences have automatically been added to Marketing Hub, so clients do not need to make any changes on their end.