The typical financial institution spends 7x more on donations and community sponsorships than on marketing in digital channels, signifying that financial institutions might not yet know how to transition to the digital age.
This 39-page guide will give you the knowledge you need to do just that.
You'll see how institutions such as Umpqua, Capital One, Regions and others have succeeded in big ways — and how you can too.
In addition, you'll learn how to:
Create images and videos that get the attention of millennial account holders
Establish a brand presence that is both reputable and forward looking
Start the content marketing campaigns you've always wanted to launch
Sponsor events that gain traction offline and online
Choose which social media tools actually drive results
Whatever your position in marketing and however long you’ve been in the field, this guide will empower you to make the full transition to becoming a leader in the digital marketing space. Download it and leapfrog your competitors.