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The Banker's Guide to Digital Advocacy

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Why Advocacy?

Advocacy has never been more important than in this age of consumer choice. As account holders become more empowered, financial institutions must focus on building trust and loyalty or risk being left behind. Forrester states that “focusing on customer loyalty is no longer just a smart strategy. In an age of empowered account holders, it is an imperative.”

Today's Account Holders:

  • 81% of users prefer mobile or desktop banking to traditional channels
  • 56% of users wish their institution had a better digital experience
  • 54% of users engaged in mobile banking more frequently in the past 2 years

Download this guide to learn what your institution can do to more effectively meet and exceed the demands of digital age account holders.


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