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The Banker's Guide to Digital Advocacy

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Why Advocacy?

Advocacy has never been more important than in this age of consumer choice. As  become more empowered, s must focus on building trust and loyalty or risk being left behind. Forrester states that “focusing on customer loyalty is no longer just a smart strategy. In an age of empowered account holders, it is an imperative.”

Today's Account Holders:

  • 81% of users prefer mobile or desktop banking to traditional channels
  • 56% of users wish their institution had a better digital experience
  • 54% of users engaged in mobile banking more frequently in the past 2 years

Download this guide to learn what your institution can do to more effectively meet and exceed the demands of digital age account holders.


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