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Customer Intelligence
MX enables financial providers to gain a holistic view of spending behaviors, patterns, and preferences and better understand their customers so they can increase engagement, improve outcomes, and drive growth. Reach consumers with the right messages, products, and services at the right time.
Why Customer Intelligence Matters
How MX Helps
Easily identify cross-sell opportunities and target consumers with pre-built personas and affinities based on spending habits, demographics, and product adoption
Monitor and manage where consumers share financial data, the type of data shared, and areas of opportunity to gain share of wallet
Drive product innovations and improvements with greater insights into consumer needs, enabled by powerful data connections
Gain a more comprehensive picture of customer behavior with a series of dashboards and consumer insights, powered by enriched transactional data
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Customer Analytics combines aggregated, customer information file (CIF), discovered, and enhanced transaction data in a single place with pre-built dashboards to provide actionable insights and segmentation.
MX offers a secure, open finance Data Access API platform built on FDX standards that ensures consumers are in control of their financial data and businesses have greater visibility into what data is shared.
MX delivers embedded insights supported by artificial intelligence and machine learning to protect, inform, and guide consumers with personalized guidance, offers, and recommendations based on behaviors and financial data.
Customer Analytics that Drive Action
Data Access that Drives Results
Real-Time, Data-Driven Financial Insights
Learn More about the Power of Data
Leading Companies and Partners Build with MX
- References:
- 1. 66% of consumers expect their bank or credit union to know, understand...
- 2. 78% of consumers would continue using their bank if they received...
- 3. 80% of customers say they are more likely to do business...
- 4. 71% of consumers expect companies to deliver personalized interactions...
- 5. More than 70% of consumers are interested in having their personal banking...
- 6. 50% of consumers expect financial providers to deliver personalized offers...