Countdown to MXS

171
DAYS
:
8
HRS
:
54
MIN
:
34
SEC
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2023 Agenda

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Tuesday, September 19

All times in Mountain Time

8:00 AM - 5:00 PM

Registration
Coffee Station

Refuel and recharge throughout the day at our coffee station within the MX Product Experience Lounge and Partner Hall. 

12:00 PM - 5:00 PM

MX Product Experience Lounge and Partner Hall

At the MX Product Experience Lounge, you can discover, experience, and solve problems with MX products. MX solution consultants and product leaders will be on hand to answer any questions, provide live demos of new MX products and solutions, and help you solve business needs and challenges in real time.

3:15 PM - 4:00 PM

ROI Session: Driving Business Growth and Uncovering New Revenue Opportunities

Knowledge is power. The more you know about where consumers are sharing data, the more you can do to drive growth and increase engagement. Join the MX Product team for real-world use cases showing how to identify new cross-sell and upsell opportunities with a more comprehensive picture of customer behavior.

ROI Session: Putting Enhanced Data to Work for Your Business

In the beginning, data is just data. But when enhanced with the industry’s most powerful Data Engine, what’s possible becomes exponentially larger. Fighting fraud, identifying new revenue opportunities, generating business intelligence, bolstering personalization, and guiding your customers to make better financial decisions — these are just a few examples of the many jobs enhanced data can tackle. Join the MX Product team to hear what enhanced data can do for your business. 

ROI Session: Increasing Digital Adoption and Engagement

Digital consumers that are actively engaged are worth their weight in gold. But finding or creating them is increasingly more difficult. Join the MX Product team as we share new original research on what users are looking for from their financial providers to make better financial decisions. The insights we’ve gained are guiding our future direction. Learn how the right tools with the right engagement strategies can increase digital adoption and your competitive advantage.

4:30 PM - 6:30 PM

Riff on a Lift Networking

Experience an intimate networking opportunity unlike any other. We’re bringing our most interesting discussion format to MXS for anyone to participate. Show up to make new friends on the short lift ride up and then ride the Alpine slide down (or walk if you prefer). 

6:30 PM - 9:00 PM

Welcome Reception featuring Dueling Pianos from Keys on Main

The key to kicking off MXS the right way is good company, good food, and a set of dueling pianos. Get to know other attendees while enjoying two talented musicians playing and singing your requests all night long. From Bon Jovi to Bruno Mars to Garth Brooks and even a little Snoop Dogg, request all of your favorites. Anything that has played on the radio for the last 65 years is game! 

Wednesday, September 20

All times in Mountain Time

7:00 AM - 8:00 AM

Lace Up at Sun Up Hike — Sponsored by Atomic

Start your morning with a leisurely hike in the mountains, sponsored by Atomic. 

7:45 AM - 5:00 PM

Coffee Station

Refuel and recharge throughout the day at our coffee station within the MX Product Experience Lounge and Partner Hall. 

8:00 AM - 9:00 AM

Breakfast

9:00 AM - 12:00 PM

Morning Keynotes

A jam-packed morning dose of inspiration, innovation, and insights. 

12:00 PM - 1:15 PM

Executive Networking Lunch

12:00 PM - 6:00 PM

MX Product Experience Lounge and Partner Hall

At the MX Product Experience Lounge, you can discover, experience, and solve problems with MX products. MX solution consultants and product leaders will be on hand to answer any questions, provide live demos of new MX products and solutions, and help you solve business needs and challenges in real time.

1:15 PM - 2:00 PM

The Battle for Deposits and Retaining Customers for the Long Haul

Growing and retaining deposits is more difficult than ever, and there is not a one-size-fits-all approach. How do you create engaging experiences that drive adoption and engagement in an increasingly competitive market? 

The X Factor: The Role of Financial Literacy in Personalization of Financial Services

We all know that financial literacy is critical to long-term financial outcomes. But, let's be honest, financial literacy levels are difficult to measure and even harder to put into action. Using never-before-released research on the perspectives of consumers and finance professionals, we challenge the role that financial literacy levels play in the customer experience and what that means for the personalized services and products the financial industry creates. We'll unpack the data together and offer a new perspective on how to leverage, inspire, and measure the power of financial literacy levels in personalized financial experiences. 

Innovation Beyond Statistics: Driving Change in Financial Inequities

Join this special afternoon session for an unfiltered panel discussion with leaders and innovators who’ll tackle questions that move us beyond contemplation of statistics to how to drive change surrounding underserved and underrepresented communities. Let’s talk about the future of niche financial offerings and how we can empower even the most marginalized communities. 

2:15 PM - 3:00 PM

Transform, Modernize, Redesign — Driving Better Outcomes thru Innovative Digital and Mobile Experiences

There is no one and done when it comes to building engaging money experiences. It requires iterative innovation, continual reinvention, and a constant pulse on what consumers want and need. Learn from leaders in the industry about how they are driving outcomes, increasing adoption and engagement, and delivering best-in-class digital and mobile experiences.  

Closing the Financial Advice Gap

Most budgeting and PFM tools are used by only 15% of people. Wealth management is historically for the top 5% of wealthy individuals. So, what about the other 85%+ of consumers? Explore how to flip the script on personal financial and wealth management to reach underserved markets and democratize financial advice and tools for the masses. 

The Today and Tomorrow of Open Banking

Every week, new headlines tout the promise and future of Open Banking in the U.S. and Canada. But it still means different things and looks different in each market. Dive into the reality of Open Banking today and the expectations of tomorrow with this panel of experts.

3:15 PM - 4:00 PM

Hot Takes: Fintech on Fire

It's time for a fintech edition of the show with hot questions and even hotter wings. For every question and hot take, our panelists will join Jason Henrichs in eating progressively spicier chicken wings. These hot sauces — with a special MXS twist — are guaranteed to bring out some of the most honest and entertaining reactions you'll see in any Q&A. Don’t miss out on this hot session. 

The Rise of Fraud and Protecting Payments

Fraud is at an all-time high and 72% of consumers agree it's one of their biggest concerns. At the same time, the evolution of the digital payments landscape, including the recent launch of FedNow, create additional opportunities for risk. How do financial providers strike the balance between faster payments to meet consumer demand and protecting against increased fraud risk?

The Future of Fintech — A Blend of Business and Tech

Tomorrow’s successful fintech companies need a perfect blend of business and technology, from understanding financial regulations to building scalable products, and meeting business needs to software engineering. Hear from the University of Utah’s newly created Stena Center for Fintech faculty and industry leaders about how to succeed in today’s increasingly competitive financial industry.

4:00 PM - 5:00 PM

Afternoon Mainstage Sessions

Featuring a fireside chat with Ryan Tedder, Songwriter, Producer, and Frontman for OneRepublic

5:15 PM - 6:30 PM

Riff on a Lift Networking

Same song, different verse! Join us for another Riff on a Lift networking opportunity. We’re bringing our most interesting discussion format to MXS for anyone to participate. Show up to make new friends on the short lift ride up and then ride the Alpine slide down (or walk if you prefer). 

6:30 PM - 8:00 PM

Dinner

8:00 PM - 10:00 PM

Concert

Join us for an exclusive musical performance by Ryan Tedder, Frontman for OneRepublic and bandmates performing OneRepublic greatest hits and Grammy award-winning songs written by Ryan Tedder

10:00 PM - 12:00 AM

Night Owls and Networkers After Party

Keep the conversations going at our exclusive after party — where the real talk and the real work happens. 

Thursday, September 21

All times in Mountain Time

8:00 AM - 3:00 PM

Coffee Station

Refuel and recharge throughout the day at our coffee station within the MX Product Experience Lounge and Partner Hall. 

8:00 AM - 10:30 AM

Grab and Go Breakfast Available

8:00 AM - 9:00 AM

Sunrise Hike (Optional)

Kick start your last day in the mountains of Utah with a leisurely hike or nature walk, sponsored by MX’s Employee Resource Groups.

8:30 AM - 10:30 AM

Invite-Only CMO Workshop: Data-Driven Marketing and Personalization at Scale

Join MX and senior marketing leaders for a special workshop session as we dive deep into today’s challenges and opportunities to drive personalization at scale, better target and segment audiences, and leverage data to drive results. Gain best practices and learn how to tap into an ocean of data to optimize your marketing campaigns and drive higher ROI with personalization. To inquire about participating, please email events@mx.com.

8:30 AM - 10:30 AM

Mountainside Roundtable Chats

It's time to put you in the middle of the action. Leaders and experts across the top financial institutions and fintechs will lead one-hour discussions with small groups on key trends, challenges, and opportunities across our industry. You’ll have the chance to engage in meaningful dialogue and build deeper connections with your peers. Sign up for this facilitated networking experience amidst the scenic views of Snowbird. Limited spots available in each discussion. Topics include: 

  • New Day, New Fraud
  • Are You Ready for Section 1033?
  • Capturing Share of Wallet and Share of Mind
  • The Power of Data
  • The Impact of AI 
  • Personalization at Scale
  • Delivering Products at Scale
  • Building Trust in Financial Services
  • How Data Opens Up Credit Opportunities
  • The Gamification of Finance: Using Data for Rewards, Personalization, and Engagement

9:00 AM - 12:00 PM

MX Product Experience Lounge and Partner Hall

At the MX Product Experience Lounge, you can discover, experience, and solve problems with MX products. MX solution consultants and product leaders will be on hand to answer any questions, provide live demos of new MX products and solutions, and help you solve business needs and challenges in real time.

10:45 AM - 12:00 PM

Trailblazer Trek and Talk (Optional): Scenic Tram Ride and Hike

Ride Snowbird's Aerial Tram up 2,900 vertical feet during the 10-minute trip to Hidden Peak and then, hike to Mount Baldy for some spectacular views. Cost for tram tickets not included. Please RSVP via pre-event survey. 

12:00 PM

Departures