Deposit Growth · Executive Brief

Your loan book grew $83 million last year, funded almost entirely from the balance sheet.

Pioneer earns one of the strongest margins in community banking on one of the lowest costs of funds anywhere. This brief is about protecting both while the lending engine keeps running.
Call Report period 03.31.2026 · FDIC Cert 27872 · RSSD 606176
The Case in Brief

A bank performing at the top of its class, with one trend worth getting ahead of.

Pioneer Bank is having an exceptional year. Return on assets of 2.28% and return on equity of 22.59% put it in rare company for a bank of any size. The efficiency ratio is 53.44%. Cost of funds is 0.96%, close to the theoretical floor for a community bank, and it produces a net interest margin of 4.78%. After 125 years the bank was just named the number one midsize workplace in New Mexico.

"To be The Standard by which all other Community Banks measure themselves."Pioneer Bank stated vision

The lending engine is running hard. Over the trailing year loans and leases grew 14.44%, roughly $83 million of new balances, led by commercial real estate at plus 37%. Over the same twelve months total deposits edged down 0.35%. The gap between what the loan book added and what the deposit base funded comes to roughly $86 million in a single year.

The core finding

That gap has been met from three places, and each of the three has a natural limit. The securities portfolio shrank 3.85%. Borrowings now stand at $127.9 million, about 11.7% of assets. Cash and balances due sit at $18.5 million, roughly 1.7% of assets.

Brokered deposits are zero, which is a deliberate and admirable choice, and it does mean the usual wholesale release valve is one the bank has chosen to keep closed.

At the reported margin of 4.78%, funding that $86 million gap with core deposits instead is worth roughly $4.1 million a year in net interest income, about 16% of annualized net income. Subchapter S status means most of it reaches shareholders rather than a corporate tax line. That is the deposits leg of GROW alone.

Where Pioneer Bank Stands

Strong results across the board, and one trend worth planning around.

Call Report period ended 03.31.2026, compared against the same quarter one year earlier. Every figure below is reported or is a direct arithmetic consequence of reported figures.

Metric03.31.2026Year over yearWhat it signals
Net loans and leasesTotal loans, net of allowance$657.6M+14.44%Loan demand is not the constraint. The lending engine is the strongest part of the story.
Total depositsDomestic offices$825.1M-0.35%Deposits held roughly flat while the loan book grew. This is the trend the brief focuses on.
Total securitiesAvailable for sale plus held to maturity$334.0M-3.85%The portfolio has been absorbing the difference, a role it can play for a finite time.
Other borrowed funds11.7% of total assets$127.9M Borrowings are covering part of the difference, with brokered deposits still at zero.
Cash and balances due1.70% of total assets$18.5M Modest against the pace of lending, which limits how much further growth the balance sheet can fund on its own.
Loan-to-deposit ratioNet loans to total deposits79.7% Comfortable at first glance, and best read alongside the securities line, which absorbed much of the difference.
Net interest marginNet interest income to average earning assets4.78%-7.36%Exceptional, and the reason each incremental deposit dollar is worth so much here.
Cost of fundsInterest expense to average funding0.96% Close to the floor and a real competitive advantage, which argues for growing volume rather than rate.
Return on assetsQuarterly, annualized basis2.28%+6.54%Top tier. Capital is being deployed extremely well.
Efficiency ratioNoninterest expense to revenue53.44%-4.40%Improving. Expenses are well managed, so the opportunity here sits on the revenue side.
+$83.0M
Loan growth, trailing year (derived)
-$2.9M
Deposit change, trailing year (derived)
$85.9M
The twelve-month funding gap
Reading the gap

A loan-to-deposit ratio of 79.7% would normally suggest comfortable headroom, and it is worth reading alongside the rest of the balance sheet. With roughly 31% of assets in securities, the portfolio was able to absorb a year of lending growth that deposits did not fund, and it did. Set beside $127.9 million of borrowings and a cash position at 1.70% of assets, the picture is of a lending engine that has been moving faster than the funding base behind it. Core deposit growth is the one input that closes that without adding cost or wholesale dependence.

The GROW Strategy

One data layer. Four engines. Three lines that move.

GROW is the discipline of turning enriched transaction data into the three growth lines a bank board actually tracks: deposits, loans and interchange. The four engines are the mechanism. Primacy is the intermediate outcome. The three lines are the result.

Pioneer's own dataChecking, savings, debit and credit transactions
Accounts customers connectHeld-away balances, competitor relationships, payroll and purchasing trends
The MX data layer
Cleansed, categorized, merchant-identified transactions. 100% of transactions processed through the MX Data Engine, 95% category coverage, connections across 13,000 or more institutions and fintechs.
01 · LEAD
Capture the paycheck
Identify customers whose payroll lands somewhere else, map the employer to the payroll provider, and remove the punch-out that kills switch completion.
37x more direct deposit switches in six months
02
Market with precision
Enriched transactions become audiences: who pays a mortgage elsewhere, whose income just changed, who is holding balances at a competitor.
11% campaign response rate at Cadence Bank against a typical 1%
03
Engage with PFM
Budgets, goals and insights give digital customers a reason to open the app between paydays, which is what converts an account into a habit.
2x higher savings balances, 30% higher financial health scores
04
Intercept intent
When a customer connects a brokerage, a lender or a competitor, that is the highest-intent signal available, in real time. Almost no community bank acts on it.
3x more likely to hold a loan account, 3x funding rate with account verification
Primacy
The bank becomes the account the paycheck lands in, and the app the customer opens between paydays.
GROW · 01
Deposits
Primary households bring low-cost, sticky balances, which is exactly the input Pioneer's funding gap requires.
GROW · 02
Loans
Connected accounts reveal borrowing intent before a competitor sees it, and verification lifts funding rates.
GROW · 03
Interchange
Card-on-file and recurring payment capture move everyday spend on-us and make it recur.

The diagnosis decides which line leads. At Pioneer the funding gap puts deposits first, with loans and interchange building on the same data layer at no additional integration.

GROW, Applied

Three lines, and what each one looks like here.

Each leg is anchored to a figure Pioneer Bank reported, not to a generic capability claim.

01
Deposits Leads here

What the numbers say. Loans grew roughly $83M last year while deposits fell $2.9M, an $85.9M gap in twelve months. Securities absorbed part of it and borrowings of $127.9M absorbed the rest, with cash now at 1.70% of assets and brokered deposits at zero.

What GROW does. Identifies which existing customers have payroll landing at another institution, then removes the punch-out that kills switch completion. A captured paycheck is core funding at close to the bank's current 0.96% cost, which is the only kind of funding that does not erode a 4.78% margin.

Global Credit Union saw a 40x increase in direct deposits added within 72 hours of implementation.
02
Loans

What the numbers say. The book is heavily weighted to commercial real estate: CRE is 42.2% of loans and grew 37.18% in a year, with construction and land at 18.5% and multifamily at 8.5%. Consumer lending is 0.57% of the book, roughly $3.8M, and it contracted 10.28%. The bank already markets consumer and auto lending, so the product and the appetite are both in place.

What GROW does. When an existing customer connects an outside auto lender, card or mortgage, that is borrowing intent visible in real time, sourced from households the bank already serves. Instant Account Verification then removes friction at funding. This is the diversifying, higher-yield book that does not add to a concentrated commercial position.

Consumers engaged with MX are 3x more likely to hold a loan account, and funding rates rise 3x with Instant Account Verification. BECU used enhanced data to surface borrowing intent and lift loan application volume.
03
Interchange

What the numbers say. Noninterest income runs about $10.4M annualized, near 0.95% of assets. Pioneer issues both debit and credit cards and belongs to the MoneyPass network, so card economics are already a live line rather than something to be built from nothing.

What GROW does. Enriched data identifies which recurring payments (utilities, subscriptions, memberships) currently run as ACH, then targets those customers to move the payment onto the bank's card. It lifts recurring interchange and reduces ACH cost at the same time, and every card-on-file relationship is also a primacy signal.

Cadence Bank ran a one-month "Set it to Debit" campaign to more than 50,000 users. An 11% response rate produced 5,800 customers adding debit cards for recurring payments, 25,000+ new recurring payments, and nearly $157,000 in estimated annual recurring interchange.
Why the order matters here

At a 0.96% cost of funds, Pioneer holds something most banks would trade a great deal for, and it is worth protecting. Competing on rate to bring in balances would work against the very metric that produces a 4.78% margin and a 2.28% return on assets. The version of deposit growth that preserves those economics is primary relationship growth: households whose paycheck arrives at Pioneer and whose everyday spending runs through a Pioneer card. That is what GROW is built to produce.

The Impact Model

One assumption. One reported rate.

The model deliberately avoids stacked assumptions. It multiplies one number the bank chooses (new core deposits raised) by one number the bank reported (net interest margin). Nothing else.

Model Inputs

Net interest margin4.78%Reported
Cost of funds0.96%Reported
Loan growth, trailing year+$83.0MDerived
Deposit change, trailing year-$2.9MDerived
Funding gap$85.9MDerived
New core deposits raisedAdjustable

The model counts no fee income, no interchange, no reduction in borrowing cost and no compounding from the additional lending capacity that funding unlocks. Those are upside, not inputs.

Annual incremental net interest income

$25M in new core deposits$1.2M
$50M in new core deposits$2.4M
Closing the $85.9M funding gap$4.1M

The third row uses the bank's own reported figures. At $4.1 million it is roughly 16% of annualized net income. Subchapter S status means it is not diluted by a corporate tax line.

This models one of the three GROW lines. The ladder quantifies deposits only. Loan and interchange growth run off the same data layer with no additional integration, and neither is counted here. The soft spot, named before you name it: at a 79.7% loan-to-deposit ratio, not every new deposit dollar funds a loan on day one, and some would sit in securities at a narrower spread than the blended 4.78%. Two things push the other way. The securities book is being deliberately run down rather than grown, so the marginal dollar is going to loans. And the conservative floor is simply that a core deposit dollar at roughly 0.96% displaces a borrowed dollar that costs considerably more, which is a real gain even if no new loan is written.
Published Outcomes
37x
More direct deposit switches in six months
Engine 01 · mx.com
10x
More deposits through primary relationship positioning
Primacy · mx.com
50%
Lift in mobile account openings, Central Pacific Bank
Engine 01 · mx.com
2x
Higher savings balances among engaged users
Engine 03 · mx.com
176%
More likely to still be digitally engaged after one year
Study of 10M consumers · mx.com
3x
More likely to hold a loan account
Engine 04 · mx.com

These are published results at institutions that deployed the capability. They are not an average across all clients, not a commitment, and not a projection for Pioneer Bank.

Proof on the Same Mechanism

Institutions that faced the same constraint.

Matched on mechanism rather than asset size. The constraint was the same: strong lending, flat deposits, and a digital base with more to give.

Capture deposits
40x
Global Credit Union
Approx. 750,000 members
Deployed the MX Direct Deposit solution to identify account holders whose deposits were flowing to outside accounts, then guided them through switching inside the digital experience. Within 72 hours of implementation the institution saw a 40x increase in direct deposits added compared with its previous method.
Maps to the $85.9M funding gap, and does it without touching deposit pricing, which is what protects a 0.96% cost of funds.
Deepen engagement
15%
Mercantile Bank
Grand Rapids, MI · approx. $4.9B
A community bank with the same local-relationship model. Customers who consistently viewed MX Insights held approximately 15% higher deposit balances and opened new deposit accounts at twice the rate of those who did not. They were also twice as likely to log in again within a day (46% against 23%).
Depth and retention from the existing base. With deposits roughly flat year over year, holding and deepening what is already there is a natural first move.
Convert the channel
50%
Central Pacific Bank
Mobile account opening
Embedded the direct deposit switch into the mobile app rather than treating it as a separate flow. The bank reported a 50% lift in mobile account openings, and its Chief Digital Officer noted 60 conversions in the first week after putting it on a mobile device.
The mechanism that turns a digital channel from a service utility into a funding channel.
Pioneer grew loans 14.44% last year while deposits held roughly flat, funding the difference from securities and borrowings. Core deposit growth is the one input that closes that gap while protecting a cost of funds already near the floor.
Deployment

Two ways in, and neither requires a core conversion.

Which path fits best is a scoping question for discovery rather than an assumption to make in a brief.

Option A · Run independently

MX delivers its own experience alongside the bank's existing channels. The core and current digital banking platform are untouched, with no dependency on a third-party roadmap. The fastest way to prove the deposit motion against real Pioneer data.

Option B · Run inside existing digital banking

Capabilities are delivered within the channel Pioneer customers already use. This path depends on an integration approach agreed between the bank, its digital banking provider and MX, and would be scoped jointly before any commitment.

What MX brings, on either path
Data enhancement and categorizationAccount aggregationDirect deposit identification and switchCustomer analytics and audiencesFinancial insights and PFMInstant account verification
Why this is a low-risk first move

Nothing in the deposit motion requires repricing a single account, which is what protects a 0.96% cost of funds and the 4.78% margin built on it. It can be proven on a defined segment of existing customers before any broad rollout, measured against the bank's own transaction file rather than a vendor projection. And the same data layer that proves the deposit case simultaneously produces the consumer lending pipeline, so the second GROW line costs nothing additional to switch on.

Next Steps

Let's put 45 minutes on the calendar.

Enough time to replace the one adjustable input in this model with Pioneer's own onboarding and payroll data, and to hear how you are already approaching it.

Joshua Baker
My name is Joshua Baker.

Working through Pioneer's reports has been a genuine pleasure. There are 125 years of them, and a bank still earning a 2.28% return on assets is a rare thing to read. I would love to find 45 minutes to share what we have learned helping community banks grow core deposits, and just as much to hear how you are already thinking about it.

Account Executive · MX Technologies · mx.com

Get in Touch

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Illustrative model for discussion only. Not financial advice, a guarantee of results, or a formal proposal.

Institution. Pioneer Bank, 3000 North Main Street, Roswell, New Mexico. FDIC Certificate 27872, Federal Reserve RSSD 606176. A savings bank established February 18, 1901 as the Roswell Building and Loan Association, held by Pioneer Bancorp, Inc. of New Mexico, with Subchapter S election and full trust powers, operating 11 offices all in New Mexico. This institution is entirely unrelated to Pioneer Bancorp, Inc. of Albany, New York, a separate SEC-reporting company whose subsidiary is also named Pioneer Bank, and to similarly named banks in Texas, Minnesota and Virginia. Pioneer Bank of New Mexico files no SEC reports and holds no earnings call, though it does publish an annual report and a letter to stockholders.

Reported figures. Total assets, deposits, net loans and leases, securities, borrowings, cash, equity, net income, net interest margin, cost of funds, yield on earning assets, efficiency ratio and return on assets are taken from the FFIEC Call Report for the period ended March 31, 2026, as published through Visbanking. Year-over-year percentages are the FDIC precomputed growth figures for the same filing. Call Report data lags by approximately one quarter.

Derived figures. Trailing-year dollar changes in loans, deposits and securities are calculated by applying the reported year-over-year growth rates to the reported March 31, 2026 balances. The $85.9 million funding gap is the arithmetic difference between derived loan growth and the derived deposit change. Annualized net income is the reported quarterly figure multiplied by four and cross-checks against the reported 2.28% return on assets. These are computations from reported inputs, not the bank's own disclosures.

Planning estimate. The impact model is illustrative and adjustable, not a projection, a guarantee or a figure produced or endorsed by Pioneer Bank. It applies the reported net interest margin of 4.78% to a range of new core deposit volumes selected for this brief. It excludes fee income, interchange, borrowing cost reduction and compounding.

MX outcome figures. All published on mx.com and attributable to named institutions or named MX studies. They represent results at organizations that deployed the relevant capability. They are not an all-client average and are not a prediction of results at Pioneer Bank.

© MX Technologies, Inc.