Centralize disparate data into one location
Provide clarity and understanding for your customers while extracting insights that increase revenue, reduce costs, and provide a better customer experience.
Your users are looking for help with their finances, but they don’t want to spend a lot of time keeping track of their spending habits. By adding automatic categorization to your transaction feeds, you help these account holders better manage their money, improve user loyalty, and drive revenue growth.
With MX, you can see which of your users’ transactions are classified as bill pay, direct deposit, fees, and more — giving you the ability to target end users with precision. For instance, you might target account holders who use bill pay with your competitor to use bill pay with you (amping up your bottom line).
A top 100 US financial institution wanted to test categorization accuracy rates from multiple vendors, including MX.
To do this, the institution ran 5 million transactions through each vendor’s system and then analyzed the results. The results showed that MX reached categorization accuracy rates of over 90 percent, which was 30 percentage points higher than the closest competitor.
With the ability to clean, categorize, and classify all transaction data, you lay the foundation for what comes next — whether that be more intelligent data analytics platforms, smarter marketing, or next-generation mobile banking.
We work with some of the most innovative financial institutions and fintech companies, let’s talk.