Dan Ariely, is a James B. Duke Professor of Psychology & Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff , Dollars and Sense and Amazing Decisions (published July 2019).
In 2013 Bloomberg recognized Dan as one of Top 50 Most Influential thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.” Dan can be found at www.danariely.com.
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
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Dan Ariely is an Israeli-American James B. Duke Professor of Psychology and Behavioral Economics at Duke University. Ariely is the founder of the research institution The Center for Advanced Hindsight. Ariely’s TED talks have been viewed over 15 million times. Ariely is the author of the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty, as well as the books Dollars and Sense, Irrationally Yours. In 2018 Ariely was named one of the 50 most influential living psychologists in the world.