Data aggregators push to meet banks' PFM needs

MX, a data aggregator out of Lehi, Utah, works with the likes of Ally, BBVA and Synovus. The company launched MoneyMap with Pulse last April to help banks provide personalized insights to their customers. Pulse helps consumers understand how much they are spending and where, and the tool notices changes in consumers’ spending or income. MX presents its personalized insights through a B2B solution that functions like a social media feed for consumers to easily navigate.