accent graphic
accent graphic
Back to News

Dynamic Sales Leader Dave Norton Joins MX Executive Team

December 3, 2018|0 min read

New EVP of Sales brings nearly 20 years SaaS experience and unrivaled enthusiasm to lead revenue generation for fast-growing financial data service provider

SILICON SLOPES, UT December 3, 2018 — MX further strengthened its executive team with the announcement that proven, dynamic sales leader Dave Norton has joined MX as executive vice president of sales. Norton is responsible for continuing to grow MX’s high-performing sales team and building upon its lasting customer relationships and partnerships—with a focused effort to drive record growth and scalability for MX and its award-winning platform of clean data for better banking. 

Norton received an MBA from the Kellogg School of Management at Northwestern University. For nearly two decades, he has successfully built and led sales teams at high-growth SaaS organizations and data providers. During his 13 years at Xactware (a Verisk company), Norton played a vital role in leading them to record growth year after year. Norton’s leadership opportunities accelerated in serving as chief sales officer at Comply365, Entrata and Skipio.

“Dave is the sales visionary and doer we were looking for—who could have picked many other companies—and we were fortunate to bring him on board to lead our growing sales team,” said Ryan Caldwell, founder and CEO of MX. “The opportunity right now in MX sales has never been higher. Look at our unmatched product offerings, extremely high customer satisfaction and retention rates, and growing number of prospective customers that include North America’s most progressive financial institutions. Dave’s contagious exuberance for life and ability to attract, motivate and scale high-growth sales teams is the perfect fit for what we’re building here at MX. We’re very proud to have him as the face of the MX sales team of the future.”

During his time at the company so far, Norton said he has grown only more excited about the long-term opportunity at MX.

“I’ve been blown away by these conversations with financial institutions in which I hear over and over how badly they need the exact platform of clean and enhanced data that we offer,” said Norton. “MX has just the right products, vision, leadership and history of success that I was looking for in a company. I’m all in on our mission of empowering the digital transformation of financial institutions everywhere. And I couldn’t be more excited to lead and expand our seasoned sales team to help fundamentally change the way banks, credit unions and fintech companies serve their customers—all starting with clean data.” 

About MX

MX is the leading provider of financial data services enabling its clients and partners to easily collect, enhance, analyze, present and act on financial data. Using MX’s platform and products, MX clients are able to understand their customers in real time like never before, allowing them to be truly customer centric, empowering them to grow faster and deliver an exceptional customer experience all while reducing costs. Founded in 2010, MX is one of the fastest-growing fintech providers, partnering with more than 1,800 financial institutions and 43 of the top 50 digital banking providers. For more information, visit


accent graphic