Jana Manley
Senior Vice President, Marketing and Digital Strategy, Suncoast Credit Union
How to Predict, Prevent, and Offset Attrition
Recorded on May 21, 2025
With increased competition, rising rates, and shifting customer behaviors, retaining and growing deposits is tougher than ever. And, once a customer decides to leave, winning them back is an uphill climb.
Financial institutions need the right deposit growth strategy and data-driven insights to predict, prevent, and offset attrition before it can cause damage.
Join us to see how data in action can identify potential deposit attrition up to 90 days in advance – and hear from Suncoast Credit Union on proven strategies to retain and grow deposits for the long term.
Senior Vice President, Marketing and Digital Strategy, Suncoast Credit Union
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