Grow Card spend by winning top of wallet.

Getting the card issued is the easy part. MX helps you make it the card consumers reach for first, keep it there when a competitor comes calling, and grow one card into the whole relationship.

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6x

more balances transferred after a targeted card campaign.

Evansville Teachers FCU

3x

more new credit cards than the same institution had brought in before.

$50B regional bank

$157K

estimated annual recurring interchange revenue from one month-long campaign.

$50B regional bank

You issued the card. Someone else is getting the spend.

Competing for card spend on rewards and introductory rates is a fight won by whoever has the deepest pockets. It is expensive, it is copyable, and it never ends.

The real barrier is smaller and duller than that. Moving a dozen recurring charges to a new card is a chore, so consumers do not do it. The card sits in the wallet as a backup while the subscriptions keep running somewhere else.

A card that is not top of wallet loses relevance quietly, and then it loses the relationship.

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67%

of Americans are living paycheck to paycheck.

60%

more revenue comes from a consumer's primary card over their secondary one

Transaction data enrichment gives you visibility into who to target.

The spend you are missing is not hidden. It is sitting in accounts your consumer already connected. Know what to look for and how to prompt the user and your card revenue will grow.

CONNECT

See the spend

Know every account and card the consumer holds, including the one outside your institution that their subscriptions and autopay are running on every month.

Connect

ANALYZE

Find the recurring spend

Enriched data names the merchant, spots the charge that repeats, and identifies the cardholder who is drifting away.

Analyze

ENGAGE

Prompt the shift in spend

Prompt the cardholder inside your own digital experience to move their spend when it makes the most sense for them.

Engage

ACT

Make the switch small

Enable the switch of recurring spend to your card and help the consumers do it in fewer steps.

Act

Three ways to increase card growth with the MX platform.

The first wins the spend. The second keeps it. The third builds a relationship with the cardholder.

Top-of-Wallet Card Activation

Top-of-Wallet Card Activation

An issued card that sits unused as a backup is a cost, not an asset. MX finds the cardholders whose recurring charges are still running somewhere else, and prompts them where it counts: at card opening, inside digital enrollment, and at the moment the charge repeats.

See how Customer Analytics finds the spend
Loyalty and Retention

Loyalty and Retention

A cardholder who has stopped spending on your card is easy to poach, and the erosion is quiet. MX tracks card spend over time, flags the cardholder shifting spend elsewhere or drifting dormant, and puts an offer in front of them while the relationship is still yours.

See how Customer Analytics tracks card spend
Multi-Product Capture

Multi-Product Capture

Card spend is the most detailed picture you will have of how a consumer lives. It shows the car payment, the competitor's loan, the insurance premium and the rent. Read it properly and offer them the next product to offer is not a guess.

See Customer Intelligence

What it looks like when it works

Banks and credit unions using MX to make consumers financially stronger, and the numbers they moved.

$157K

Estimated annual recurring interchange revenue, from a campaign that ran for one month.

Regional bank, $50B in assets

Read the case study >

5,800

Customers who added a debit card as the payment method for their recurring transactions.

Regional bank, $50B in assets

Read the case study >

6x

More balances transferred than the same credit union had brought in previously.

Evansville Teachers FCU

Read the case study >

3x

More new credit cards than the same campaign had brought in before.

Evansville Teachers FCU

Read the case study >

>$1M

Potential annual card revenue identified, within three months.

A top 20 credit union

3x

Increase in account aggregation, which is the signal the next-product offer is built on.

Utah Community Credit Union

Cards, answered.

What card teams ask about growing card spend.

What Does Top Of Wallet Mean?

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Top of wallet is the card someone reaches for without thinking about it. In practice it is the card their recurring charges are set to: the streaming subscription, the phone bill, the insurance premium, the gym. Those charges are what make a card the default rather than the backup, because they repeat whether the consumer thinks about the card or not.

What Are Interchange Fees?

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An interchange fee is the small amount a merchant's bank pays the card issuer every time a card is used. For a bank or credit union that issues cards, those fees add up into interchange revenue, which is one of the few revenue lines that grows purely because a consumer is using a product they already have. More spend on your card means more interchange, with nothing new to sell.

How Do You Increase Cardholder Engagement?

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Stop treating every cardholder the same. Enriched transaction data shows you which ones have recurring charges running on a card that is not yours, which ones have quietly stopped spending, and which ones never started. Each group needs a different prompt delivered in the moment a consumer already has a reason to act.

How Do You Improve Cardholder Loyalty Without Spending More On Rewards?

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Rewards buy loyalty for as long as you keep paying for them, and any competitor can outbid you. The cheaper durable version is friction: a card carrying twelve recurring charges is genuinely harder to leave than a card carrying none. Watch card spend over time and reach the cardholder who is drifting before the spend has already moved.

What Is A Recurring Transaction?

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A recurring transaction is a charge that repeats on a schedule against a card or account the consumer has left on file with a merchant. Subscriptions, memberships, utilities and insurance premiums are the common ones. They matter more than their size suggests, because they keep running until somebody deliberately changes them.

What Is Transaction Data Enrichment?

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Raw transaction data is close to unreadable. Enrichment turns a line like "SQ *ACME0092 NY" into a named merchant, a category, and a flag for whether the charge repeats. That last part is what makes card growth exponential: without it you cannot tell a one-off purchase from a subscription. You can target spend that provides continual growth for your organization.

Let's make your card the one they reach for.

The spend you are missing is on a card you can already see.

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