Aggregator MX to expand reach of 'money experiences' as it angles toward IPO

"In the case of MX, they've evolved quite a bit over the years from a personal finance management provider to aggregator, to aggregator of aggregators, with data services and different products they provide which incorporate some of those capabilities. They've focused not only on connectivity to data, but what a bank does with it after it has that connectivity." --Stephen Greer, Senior Analyst, Celent