Data and Advanced Analytics: A Key to Survival

“One of the things that you find in Ryan and myself and so many others at MX is we have a very engineering mindset. Ryan has spent a lot of his career being an engineer. I’ve spent most of my career being an engineer. Often ‘passion’ is used as a proxy for ‘emotion.’ And so people say, ‘You must not be data-driven because you’re passionate.’ But really, at the center of it, we have this amazing engineering mindset about how do you bring together data? How do you measure things? How do you put metrics around things. And then how do you add semantic value to things? ”