MX cofounder and CTO Brandon Dewitt was quoted in a Forbes article highlighting the "13 Demoing Strategies that Make Tech Software Compelling." 

Excerpt:

10. Appeal With Storytelling

"Tell stories—it's part of the human experience. People resonate with stories, not feature lists. They are the base component for communicating an idea in a virtual sense and testing whether others see themselves experiencing that same world or not. I have cancer and I relate that journey to all sorts of things in business. Your own stories can carry powerful analogies that others can relate to." - Brandon Dewitt,MX

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For the full story read:

Forbes: 13 Demoing Strategies that Make Tech Software Compelling, Dec. 12, 2019