MX cofounder and CTO Brandon Dewitt was quoted in a Forbes article highlighting the "13 Demoing Strategies that Make Tech Software Compelling."
10. Appeal With Storytelling
"Tell stories—it's part of the human experience. People resonate with stories, not feature lists. They are the base component for communicating an idea in a virtual sense and testing whether others see themselves experiencing that same world or not. I have cancer and I relate that journey to all sorts of things in business. Your own stories can carry powerful analogies that others can relate to." - Brandon Dewitt,MX
For the full story read:
Forbes: 13 Demoing Strategies that Make Tech Software Compelling, Dec. 12, 2019