"Other companies take even more clever approaches to showing top talent how special they are. When Money Desktop, a maker of next-gen personal finance tools, wanted difficult-to-find software engineers it put up billboards that could only be solved by the best and brightest software minds – that sent a definite message that the company was not just looking for anyone, but only for those that are a cut above and it appreciate their unique talent."

-- From "This is How LeBron James Can Guide Your Recruitment Strategy: When You Go After A “Halo Hire,” You Need The Right Game Plan" by Marissa Peretz, Contributor to Forbes.com, Aug. 22, 2018

Read the full article here.