The Financial Brand
This Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed
July 27, 2021
By Bill Streeter

Analytics Provides an Edge

The other capability Cambridge Savings has been building over several years is data analytics. The bank works with MX on these capabilities, as well as other vendors, but Patenaude says most of the work is done within the bank with its own talent ... This capability is equally important for the legacy institution as well as Ivy Bank. With the latter, however, this data powers much of the insights offered through the mobile app’s money management tools, for which MX provides the technology.

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