BECU integrated data from MX with the marketing platform from Amplero (an AI / machine learning marketing manager) within the Salesforce Marketing Cloud, and as a result is receiving up to 10% lift on loan applications.
BECU integrated data from MX with the marketing platform from Amplero (an AI / machine learning marketing manager) within the Salesforce Marketing Cloud, and as a result is receiving up to 10% lift on loan applications.
Topics: Case Studies
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