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PFM Is Dead. Welcome to the New World of Digital Money Management

Jun 3, 2015 5:44:17 PM

Forrester Research says that digital money management is essential to “quash the disruptive threat from digital banks” and “garner the loyalty of younger customers,” and Accenture has found that 67% of millennials "are interested in their bank providing tools and services that help them create and monitor a budget."

Learn why digital money management drives wallet share, as well as:

  • How one institution saw adoption rates of more than 40% just five months after launch
  • What 75% of account holders said is “highly valuable” in a mobile app
  • Why consumers expect categorization rates of at least 90%

Bankers who still expect the sub-par results that came from PFM will be surprised at what's possible with digital money management.

Jon Ogden

Written by Jon Ogden

Jon Ogden is the Director of Content Marketing at MX.

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