Using Data to Drive Consumer Financial Wellness
May 17, 2023 | 2 min read
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“A financial institution is much more than just a repository of money. It’s a repository of trust, it’s a repository of data, and we can never underestimate the impact we can all have with that,” shares Jane Barratt, MX Chief Commercial Officer, Financial Institutions.
Maintaining trust and strong customer relationships is critical. Unfortunately, it’s easy to fall into the trap of prioritizing customer retention over new growth opportunities. The good news for financial institutions is they already have the raw material needed to fuel new growth and business trust: lots of data.
With that data comes heightened consumer expectations for security and personalization:
By harnessing the power of data, financial institutions can build market resilience and drive new growth opportunities. Truly, future-proofing for tomorrow.
DATA
CUSTOMER EXPERIENCE
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