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The Value of Financial Data

Libro Credit Union Empowering Financial Wellness Using MX

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A cooperative financial institution, Libro Credit Union is the largest credit union in southwestern Ontario and serves more than 106,000 Owners (customers) across 36 branches.

The Challenge

Libro Credit Union is committed to growing prosperity in southwestern Ontario by supporting its Owners (customers) and contributing to create a thriving local economy. One of its key areas of focus is to improve financial capacity and resilience of people, businesses, and organizations. The credit union wants to help its Owners take control of their financial wellness by using data-driven technology.

The Solution

Libro partnered with MX, utilizing its products to power its money management app, Yooli. This app provides users with a financial health score powered by MX, as well as predictive financial alerts. Through a combination of modern connectivity and intelligent data, Yooli provides Libro’s Owners with the guidance they need to achieve their personal prosperity.

We chose MX because they are the leaders in data enhancement, we have strong values alignment, and we knew that this partnership would help our Owners become financially resilient. An important pillar for Libro, this is just one of the ways we hope to achieve that.

Michael Smit

Executive Vice President, Brand and Digital Delivery

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