Account Aggregation and Mobile Banking
Viva First is a Texas-based digital bank startup. Using a Spanish-first approach and a technology platform designed to cater to Latino preferences, it offers the first free bank account and Visa® debit card made to help improve the financial well-being of the Latino community.
Because of several cultural, behavioral, and trust barriers, the Latino community has a lower adoption rate for financial services like checking and savings accounts.
Using MX, Viva First will provide its customers with a digital banking experience that enables them to gather all of their financial data in one place and manage their money through a mobile app. Leveraging the power of MX’s clean, categorized data and machine learning, it provides customers with self-guided, personalized financial advice to their smartphones, in Spanish, to build financial wellness and independence.
"Our No. 1 goal is to build financial wellness within the Latino community; we needed a partner who could help us build a powerful, customized mobile experience—taking our users from having few tools to having an entire tool kit at their disposal."
Explore how MX can help you get the most from financial data and build better money experiences for consumers.