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Driving Engagement with Personalized Insights

How Voya Optimizes Financial Decisions with Proactive Nudges and a Holistic View of Workplace Benefits and Finances

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Voya Financial, Inc. (NYSE: VOYA), is a leading health, wealth, and investment company with approximately 9,000 employees who are focused on achieving Voyas aspirational vision: Clearing your path to financial confidence and a more fulfilling life. Through products, solutions, and technologies, Voya helps its 14.7 million individual, workplace, and institutional clients become well planned, well invested and well protected.

The Challenge

Voya launched the myVoyage mobile app with the Personalized Enrollment Guidance tool to help employees more effectively choose their benefits during open enrollment and use them throughout the year. However, without the ability to see the interconnections between their benefits and financial accounts, Voya found that employees were often at risk of being either over or underinsured.

“We found that 1 in 3 employees dont understand the benefits that theyre enrolled in and that can result in people being over-insured and maybe even paying higher premiums,” said Josh Kehoe, Assistant Vice President, Digital Product Management at Voya Financial.

As Voya developed the myVoyage experience, the company wanted to provide users with proactive insights to help drive engagement, as well as enable them to connect their financial accounts to gain a holistic picture of all their workplace benefits and finances.

In addition, Voya also recognized the risks of leveraging screen scraping and third-party APIs to enable connections to external accounts, and was looking for a more secure solution.

The Solution

Voya integrated MX Insights — a financial wellness tool that serves up personalized, real-time financial information and advice — in myVoyage to give users a seamless experience to understand whats happening with their finances and to drive more consistent engagement with the app.

Each login to myVoyage can drive a more engaged benefits experience and is intended to help employees meet their long-term retirement goals. By increasing usage and engagement, Voya is helping employees to more effectively manage their benefits and best optimize their selections to meet their financial needs. “Were focused on meeting people where they are, whether someone is just starting out in the workforce or if theyve already built up their savings. Regardless of their situation, we want to provide solutions to help them optimize their next decision.” said Kehoe. “ Voya we know that people who are digitally engaged can be more prepared for their long term retirement planning goals. So, working with MX to drive engagement was really important.”

When building experiences at Voya, we’re really looking for organizations who can work with us to innovate and drive the next best experience for customers. And, with MX, we’ve had great success.

Josh Kehoe

Assistant Vice President, Digital Product Management, Voya Financial

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According to Kehoe, MX Insights helps engage customers by moving them back to the myVoyage experience with notifications about timely financial information. “With insights,” Kehoe says, “were able to send out nudges on things like subscriptions or upcoming bills to bring the user back into the myVoyage experience. And that gives them the opportunity to do a quick check-in on both their retirement and overall financial wellness goals.”

Since its launch, Voya has seen some real-life results with myVoyage. Thirteen percent of employees that have used this experience have increased their retirement savings. On average, they saved $1,200 more for healthcare savings, and employers save $800 per employee when those employees optimize their benefits decisions.

Additionally, Voya is also leveraging MX Data Access for employees seeking more secure access to their Voya accounts and a reliable OAuth connection for those who want to aggregate their Voya accounts and share their financial data with other third parties. Leveraging MXs open finance Data Access API enables employees to connect and share financial data on their terms, without sharing their username and password.

“Were really committed to the security and safeguarding of our customer information,” Kehoe explains, “Its the first thing we need to do before we can do anything else. Our customers trust that were a secure location for their finances. And by rolling out MX Data Access, we can provide a more secure connection for all of Voyas customers.”


Key Benefits


Enable employees with a more secure way to see all of their benefits and finances in one place


Deliver personalized data-driven insights to increase customer engagement


Empower consumers with better insights to optimize benefits decisions that will help them meet their long-term goals and decrease costs for employers


Create a more secure, reliable data sharing experience

About MX Insights

MX Insights delivers a combination of personal financial management, predictive financial guidance, and financial wellness capabilities that helps organizations to translate data into actionable insights. It enables organizations to gain more value from their data, power the best experiences, and improve engagement so their consumers can become financially strong.

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About MX Data Access

MX offers a secure, open finance Data Access API platform built on FDX standards that improves the data sharing experience and enables financial institutions to better monitor and manage where data is shared.

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