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April 15, 2020 | 0 min read
The guide includes an MX / Affinity Federal Credit Union success story:
Affinity Federal deepens online and mobile integrations for 22% increase in adoption
As the largest credit union headquartered in New Jersey and in the top 2% of all CUs in asset size, Affinity Federal Credit Union is a member owned, non-for-profit, full-service financial institution with a mission of pushing profits to customers in the form of good rates, fewer fees, and a better banking experience.
To increase engagement and awareness of its digital money management services, Affinity implemented MX widgets in more prominent locations on the Affinity online dashboard. The credit union saw an 11 percent increase in users and external accounts within the
first three months.
Building on this momentum the firm implemented a similar strategy for its mobile offering. After implementing MX widgets on mobile, Affinity experienced a 32.5 percent increase in users, and a 13 percent increase in users and external accounts in just three months.