American Banker: 5 banks that just launched digital-only brands
5 banks that just launched digital-only brands
By Miriam Cross
March 8, 2022
Cambridge Savings Bank in Cambridge, Massachusetts, has branches scattered around the greater Boston area. The mutual bank is hoping its all-digital Ivy Bank will entice customers beyond the state. Ivy, which the bank announced in July 2021, offers high-yield savings and certificates of deposit. It incorporates money management tools that aggregate the user’s financial accounts and visualize their spending and net worth. Customers will reach a human when they call or email customer service.
“Ivy lets us combine the best of our heritage as a relationship-oriented, customer-centric bank with a best-in-class digital offering,” said Chief Customer Officer Katie Catlender. Ivy deploys tools from vendors including the account-opening platform Mantl and the financial data company MX Technologies.
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