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U.S. banks give embedded finance a whirl. Will it catch on?

August 30, 2021 | 0 min read

American Banker
Originally Published on August 30, 2021
More U.S. banks of all sizes are seeing the value of extending services through third parties to broaden their customer bases, develop new revenue sources and to stay relevant as big tech and fintechs offer consumers high-concept apps.
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““If the last five years are really about fintech companies proving that they can do deals with banks, I think now you're going to see a wave of bigger corporations — retailers, tech companies, insurance companies — start to do it,” Townsend said.”


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