MX deal spotlights data sharing's starring role in embedded finance

Data aggregator MX and embedded banking startup Hydrogen have announced an integration partnership, per Finovate. This brings together an established fintech with a growing presence in financial data sharing, and a startup that aims to make it easier for developers to create embedded finance apps. the banking services stack MX deal spotlights data sharing's starring role in embedded finance. Insider Intelligence In the MX-Hydrogen partnership, two major trends in financial services converge: the development of API ecosystems for securely sharing financial data between networks of financial institutions (FIs) and fintechs, and the rapidly evolving embedded finance landscape.