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MX and Personetics partner to bring AI-driven personalized insights and advice to their financial institution customers

March 21, 2019|0 min read

Pairing MX’s strength in clean data with Personetics’ AI engine – banks, credit unions and developers will multiply the impact through easy integration of the two solutions

SILICON SLOPES, UT and NEW YORK, NYMarch 21, 2019— MX, one of the fastest-growing fintech providers, partnering with more than 1,800 financial institutions and 43 of the top 50 digital banking providers, hasannounced a new technology partnershipwith Personetics, the leading provider of AI-powered personalization solutions used by the world’s top banks.

MX will utilize the Personetics AI engine to deliver a powerful combination—clean, enriched and categorized data; and AI-powered, personalized, real-time insights and advice—enabling both companies to deliver on their common vision for customer advocacy. The partnership will enable financial institutions to help customers improve their financial well-being by making better day-to-day financial decisions.

“Our partnership is driven by strong demand from financial institutions of all sizes that recognize the need to put advocacy at the center of the customer experience,” said Ryan Caldwell, Founder and CEO of MX. “Financial institutions are excited for the prospect of a packaged solution that combines the capabilities of the market leaders in data and AI with built-in integration and a SaaS option to streamline deployment and shorten time-to-market.”

“Leading banks will harness data to provide contextual advice in the moment, and most won’t be able to do it themselves,” said Dan Latimore, Senior Vice President of Banking at Celent. “They’ll need to rely on a robust set of partnerships to up their technological game.”

“We’re laying the foundation for turning clean data into prescriptive advice that’s personal and delivered right when you need it,” said Brett Allred, Chief Product Officer at MX. “With this move, every financial institution can be a true advocate for their customers.”

“MX has been a major force in helping financial institutions build a foundation of trust in their data, which is critical to the success of advanced AI capabilities,” said Jody Bhagat, President of Americas, Personetics. “The result is that more banks and credit unions can give their customers data-driven insights to make better decisions about their finances.”

About MX

MX is the leading provider of financial data services enabling its clients and partners to easily collect, enhance, analyze, present and act on financial data. Using MX’s platform and products, MX clients are able to understand their customers in real time like never before, allowing them to be truly customer centric, empowering them to grow faster and deliver an exceptional customer experience all while reducing costs. Founded in 2010, MX is one of the fastest-growing fintech providers, partnering with more than 1,800 financial institutions and 43 of the top 50 digital banking providers. For more information, visit

About Personetics

Personetics is the leading provider of customer-facing AI solutions for financial services and the company behind the industry’s first Self-Driving Finance™ platform. Serving over 50 million bank customers worldwide, Personetics has the largest direct customer impact of any AI solution provider in banking today. Personetics now counts among its customers 4 of the top 5 US banks and 6 of the top 12 banks in North America and Europe, as well as other leading banks throughout the world. For more information, visit

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