The Ultimate Guide to Digital Transformation in Banking provides a roadmap for financial institutions to deliver breakthrough digital experiences

77 percent of consumers said they would value personalized financial advice from their financial institution through a digital device

59 percent of consumers said they would consider applying for a loan from a major technology company

SILICON SLOPES, UT — November 20, 2019 — Data-driven disruption is fueling growth and digital innovation within the banking industry, and a majority of consumers believe the banking industry is keeping pace with other industries. As the banking industry goes through a digital transformation, two deep currents are driving change within the financial industry: more choice and less friction. 

According to the MX 2019 Ultimate Guide to Digital Transformation in Banking, released today, nearly 90% of U.S. consumers are interacting more frequently with their financial institution digitally than in person and more than 80% of consumers use mobile banking at least once a week. The new guide to digital transformation provides a roadmap for financial institutions to drive breakthrough customer experiences at every meaningful touchpoint. 

Other findings included within the Ultimate Banker’s Guide to Digital Transformation: 

• 94% of consumers say that if their financial institution could offer a better deal on a product (e.g., mortgage, auto loan) than they currently have, they would want to know

• 77% of consumers said they would value personalized financial advice from their financial institution through a digital device

• 71% of consumers said they have been frustrated by an unclear bank transcription description

• More than 80% of consumers use mobile banking weekly, more than 50% every other day and almost 30% use mobile banking daily

• More than 25% of consumers have 3 or more financial or banking apps on their phones

• 59% of consumers would consider applying for a loan with a major tech company (e.g., Apple, Google or Amazon)

• 59% of consumers would consider depositing their paycheck with a major tech company (e.g., Apple, Google, Amazon) if they introduced an FDIC-insured checking account 

“The financial industry is going through a massive digital transformation as consumers turn to digital tools and mobile apps to do what was traditionally done within the walls of a bank or credit union,” said Don MacDonald, chief marketing officer, MX. “Financial institutions that use data to better understand their customers and deliver breakthrough digital experiences will be rewarded with greater customer loyalty, engagement and ultimately higher deposits and greater share of wallet.” 

The MX platform is used by the world’s leading financial institutions to eliminate data silos, discover new opportunities and deepen customer insights by aggregating, cleansing, and augmenting internal and external data. To download the report visit: https://www.mx.com/library/ultimate-guides/digital-transformation/ 

About MX

MX is the leading digital transformation platform for banks, credit unions, fintechs and partners, built on the belief that transformational growth starts with making data easily accessible and actionable for financial institutions. Founded in 2010, MX is one of the fastest growing fintech innovators, powering more than 2,000 financial institutions and 43 of the top 50 digital banking providers to improve the financial lives of more than 30 million people. To learn more, visit www.mx.com