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MX Unveils New Cross-Platform and Customer Acquisition Products at FinovateFall

Sep 25, 2014 10:00:00 AM

Two new products and company rebrand announced by perennial Finovate favorite   

New York City, Sept 23, 2014 MX (formerly MoneyDesktop), a financial technology provider that enables omnichannel banking for banks and credit unions, announced a company rebrand and two new products: a digital banking application named Helios and a customer acquisition tool named WideNet.

 “As a company we are evolving beyond just an enhancer of digital banking platforms to an enabler of a true omnichannel banking experience,” said Ryan Caldwell, CEO and Founder of MX. “We’re developing technologies that break down silos and drive a customer-centric banking model, which in turn increases customer loyalty, wallet share and top-line revenue for our clients.”

 MX’s focus on enabling omnichannel banking allows financial institutions to provide their account holders with a seamless digital banking experience on any device — mobile, desktop and tablet. Banks and credit unions will also be able to leverage customer data to personalize interactions and make intelligent offers across various channels, as Amazon does with their contextual advertising feature.

The premier product is Helios, a new full-feature cross-platform digital banking app deployable on any device from any brand. The cohesive product integrates the best financial management and mobile/online banking features together in one app powered by a single source of native code, making it more robust, responsive and engaging than the typical HTML5 approach to providing a cross-platform product.

Partnered with Helios, WideNet provides financial institutions with a compelling new way to acquire new account holders. Currently, a relationship with a financial institution starts when someone opens an account, but with WideNet that relationship starts even earlier.

 “We built WideNet to disrupt the current mentality of how financial institutions acquire new account holders,” explained Caldwell. “Since WideNet allows financial institutions to offer a banking app to everyone in their region — even to potential account holders — it sets the stage for a financial institution to quickly establish market share."

 For more information, contact Jennifer Novak at RLM PR: 646-216-2157 or press@moneydesktop.com  

 About MX                                                                                                      

Located in the heart of Utah’s Silicon Slopes, MX is redefining the way financial institutions interact with account holders by developing omni banking technologies that enable and support a true omnichannel experience. As one of the fastest-growing financial technology providers, MX drives customer-centric banking relationships by integrating their award winning solutions directly into mobile, online and core banking platforms - as well as payment and other third party providers. By doing so, MX positions banks and credit unions at the forefront of the digital banking revolution and as account holders’ primary financial institution. MX currently partners with more than 460 financial institutions and 30 online banking, core, and payment network providers. 

Alyssa Call

Written by Alyssa Call

Media Strategist at MX. Alyssa currently directs the PR, social, and communications efforts at MX. If she’s not at the office, she’s riding her horse Princeton.

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