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12 High-Flying Demos from Day 2 of FinovateFall 2014

Sep 25, 2014 1:00:00 PM

And finally MoneyDesktop rebranded as MX and broadened its product suite to offer PFM to even prospective customers of banks. The product, called WideNet, part of the new Helios suite, will be marketed locally — the example used by Craig Jaynes, director of marketing, was in movie theaters in ads before the main show — and ask users to download an app showing the benefits the bank or credit union can offer. MoneyDesktop’s UX is eye-popping and the best in the business, but it’s challenging to get users to download apps and actually use them.

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Topics: News

Alyssa Call

Written by Alyssa Call

Media Strategist at MX. Alyssa currently directs the PR, social, and communications efforts at MX. If she’s not at the office, she’s riding her horse Princeton.

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