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The Financial Brand: Gen Z’s Top Priorities When Selecting a Financial Services Provider

January 20, 2022 | 20min read

The Financial Brand
Gen Z’s Top Priorities When Selecting a Financial Services Provider
By MX
January 20, 2022

Based on responses to our survey of 1,039 consumers from various regions across the United States (approximately 40% of them from the Gen Z segment), the four most important factors for Gen Z in choosing a financial service provider are:

  • Trust and security
  • Rates, products, services and special offers
  • The ability to talk to a person when support is needed
  • A great digital experience

Level of Trust in Banks and Credit Unions 1 585x576

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