The Financial Brand: Gen Z’s Top Priorities When Selecting a Financial Services Provider

The Financial Brand
Gen Z’s Top Priorities When Selecting a Financial Services Provider
By MX
January 20, 2022

Based on responses to our survey of 1,039 consumers from various regions across the United States (approximately 40% of them from the Gen Z segment), the four most important factors for Gen Z in choosing a financial service provider are:

• Trust and security
• Rates, products, services and special offers
• The ability to talk to a person when support is needed
• A great digital experience

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