Personal Financial Management

An intelligent approach personalized financial insights

Help your customers make better financial decisions in real-time with AI-driven personalized insights, building financial strength and increasing your engagement.


Drive meaningful experiences

Redefining what you think you know about PFM software

Customer expectations have significantly changed. To meet their new and growing demands, financial institutions need to provide customers with a banking experience that fits their lifestyle.

Financial management
made simple

MX's personal finance management solution, MXpfm, securely integrates into digital banking products. This provides customers with a seamless experience for viewing all their data in a single platform. Budgeting, account aggregation, auto-categorization, and debt management are just a few of the ways that you can use MXpfm to increase user loyalty and drive profitable growth.

affinity case study

Affinity FCU Case Study
Increased Adoption with Deeper Integrations

Without pouring additional money into marketing efforts, Affinity Federal Credit Union increased engagement, improved member insights, and enhanced member experience.

Read full case study

Innovative tools that improve financial wellbeing

Connect accounts

With financial data aggregation customers can view all their accounts in one place.

Subscription tracking

Automatically detects subscriptions, monthly costs, the yearly total for each subscription, and will notify the customer of any increase or decrease in monthly costs.

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Spending and cash flow insights

View each transaction by income and spending categories with an award-winning UI.

Learn more about how MX helps you make the most out of your customer data with financial data aggregation and enhancement

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vast aggregation coverage


Predictive financial guidance with MXinsights

Personal, predictive, and proactive financial guidance

With MXinsights, your customers have a daily feed tailored to their financial wellness at their fingertips. Insight cards provide real-time information about a customer's finances, serving up the insights that matter most to them. And because MXinsights is customized to each spending profile, customers feel more engaged and empowered to make choices that impact their financial goals.


Increase in NPS


Increase in interactions per login session


Increase in logins

Guided financial advice for all

Building a world-class digital experience for your customers begins by giving them access to the information they need to make the best possible financial decisions. With MXinsights, your customers will have access to the latest AI-driven technology and machine learning capabilities, helping them better understand and take action throughout their financial wellness journey.

  • Provides real-time, AI-driven financial insights and advice

  • Notifications and alerts from across all accounts

  • Self-learning analytics continuously improve what information is presented

The forefront of innovation


Advocating the financial health of your customers

Impactful insights based on real behaviors

Provide customers with a clear path to financial stability and growth while gathering insights into customer segments, insights, and growth opportunities.

Behavior-based financial health scores

Partner with your customers on their financial journey and provide a comprehensive view of their financial health and the steps needed to improve it. With MXwellness, financial health scores are generated based on customers’ spending, saving, and borrowing behaviors.

Establishing an invested customer base

Impactful insights based on real behaviors

By implementing MXwellness across your customer base, you will have the insights and tools needed to champion your customers along their journey to financial health. With a scoring system based on customer’s actual spending, saving, and budgeting behaviors, you’ll stand apart from competitors. MXwellness will drive higher customer engagement levels, enable you to segment customers based on their individual needs, help establish an invested customer base, and increase wallet share.

Drive engagement and increase customer loyalty

Increase adoption and engagement with an easy-to-use UI and personalized insights. With financial health scores, organizations can easily segment customers based on individual needs to provide customized offers and messages that empower their customers to be financially strong.

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We work with some of the most innovative financial institutions and fintech companies. Let's talk.

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