Research
From A to Gen Z: What Gen Z Wants from Financial Providers
From A to Gen Z: What Gen Z Wants from Financial ProvidersFrom A to Gen Z: What Gen Z Wants from Financial Providers
The first internet native generation, full of crazy new slang and big ideas about how they want the world to change. And, that desired change is reflected in the impact they are having on the financial industry. Gen Z’s modus operandi (MO) is a digital-first, app-heavy, dynamic approach that asks financial providers to leverage their financial data for better outcomes and help in building their financial health.
