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New Kids on the Block: Generation Alpha

Named after the first letter in the Greek alphabet, Generation Alpha is the first generation born entirely in the 21st century. While they are too young to vote, rent a car, or swear, they are old enough to start making their mark on the financial industry. Acorns Money Matters Report™ for Kids dives into the trends and opinions from both Gen Alpha and their parents on how Gen Alphas earn money, save for the future, and learn financial literacy.

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