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Infographic: 5 Big Data Essentials for Bankers

Stop Making Big Data Blunders: According to Gallup Research's recent study, over half (53%) of fully engaged customers have received an ad from their primary bank for a product they already had. In the age of targeted marketing, sending general blanket ads to all your account holders just won't cut it.

Here is an infographic that outlines 5 essentials to make the most of Big Data so you can avoid these marketing mistakes.

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