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Winning Back Millennial Haters

Recently, Fast Company published an article titled “Sorry Banks, Millennials Hate You”. The article highlights a three-year study from Scratch about disruptive and transformative industries, with the article primarily focusing on banks and the financial services industry. The subjects in the research were described as millennials, a term used to define those born between 1981 and 2000. What’s most interesting is the one word Fast Company used to sum up how millennials feel about banks — hate.