Advocacy has never been more important than in this age of consumer choice. As account holders become more empowered, financial institutions need to focus on building trust and loyalty or risk being left behind.
Why digital advocacy?
- 81% of users prefer mobile or desktop banking to traditional channels
- 56% of users wish their institution had a better digital experience
- 54% of users engaged in mobile banking more frequently in the past 2 years
Also see why Forrester stated that “focusing on customer loyalty is no longer just a smart strategy. In an age of empowered customers, it is an imperative.”