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Case Study: Travis Credit Union Adoption Numbers

Jul 26, 2017 5:21:19 PM

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Click here to read the PDF version of this case study.

 

Key Stats

  • 93% Adoption in 6 Weeks
  • 8,000 users adding external accounts
  • 16.3 active sessions per user on average within the first 6 weeks

Travis Credit Union, the 13th largest credit union in California with more than $2.5 billion in assets, has once again demonstrated its strong commitment to its 177,000 members by ofering digital money management tools powered by MX.

On September 15th, 2016 Travis CU launched MyInsight, a digital money management tool allowing members to see all of their accounts in one place, visualize budgets, track spending, set goals and prioritize the paydown of debts. The response from members has been tremendous. Within six weeks, Travis reported 93 percent adoption, over 700,000 visits to the MyInsight spending wheel, and 8,000 users adding external accounts. Members have begun looking at their financial picture across all institutions — checking and savings accounts, credit cards, auto loans and mortgages — with Travis serving as the hub. Active users averaged 16.3 sessions across the first six weeks of implementation.

Nav Khanna, Executive Vice President of Strategy & Innovation at Travis Credit Union, said, “We wanted to provide an engaging tool that allows members to take control of their finances and simplify their lives… We’re delighted that our members are not just trying out MyInsight but coming to rely on it.” 

The success of MyInsight was made possible by digital, social and in-branch messaging which was initiated before launch and sustained after. Visitors to the Travis CU website were asked if they ever wondered how much they spent on shopping or groceries. Ads highlighting money management widgets — such as spending and debts — appeared with a call to action button encouraging members to enroll in online banking so they could take advantage of these features. In-branch signage, promotional items and training videos loaded on branch iPads also increased awareness around MyInsight.

Jon Ogden

Written by Jon Ogden

Jon Ogden is the Director of Content Marketing at MX.

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