Financial services — and specifically, the relationship between account holders and financial institutions (FIs) — has evolved over the years with changes in technology, account holder expectations and economic stability. For decades the only interested parties in this relationship were the account holder and their preferred FI, but now competing banks and third parties in the tech industry have raised the stakes by pushing the financial services industry in a much more competitive direction that focuses on user demand.

With so many players involved and with increased expectations from account holders (not to mention the amount of money in play), the future of financial services is constantly being calculated. Anticipating what the future landscape of financial services will look like becomes increasingly important as FIs look to please educated account holders who are seeking out exactly what they want.

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